
Does this chaos feel familiar?
- Coaching-led - using a structured roadmap to build direction, profit momentum, and long-term value (Vision, Velocity & Value) — with a cadence that creates durable control.
- Selective fractional COO advisory - higher-touch support where complex decisions and execution risk are high.
Loss of control usually shows up in three gaps:
We work through a proven roadmap across Vision, Velocity and Value — moving from alignment and planning, to profit/cash and operations, to KPIs, leadership and building a business that holds value.
The Gap
What it looks like
How we solve it

1. Vision
You’re busy, but not truly aligned. Priorities drift, the team pulls in different directions, and decisions become reactive rather than intentional.
Alignment, strategy and dynamic planning — so priorities are clear and shared.
To solve this, we focus on alignment, strategy and dynamic planning — so priorities are clear and shared.

2. Velocity
You’re working hard, but progress feels slower than it should. Cash and margin aren’t predictable enough, execution stalls, and growth takes too much effort.
Profit & cash discipline, revenue focus and operational execution — so momentum becomes predictable.
At this stage, the focus moves to profit & cash discipline, revenue focus and operational execution — so momentum becomes predictable.

3. Value
The business depends too much on you (or a few key people). Ownership, leadership and management information aren’t strong enough for durable control.
KPIs, leadership and team capability — so the business becomes less dependent on you and more valuable over time.
Finally, we focus on KPIs, leadership and team capability — so the business becomes less dependent on you and more valuable over time.
“We turn operational chaos into predictable control — with clear numbers, clear priorities, and a repeatable rhythm.”
How I work
I provide a clear framework — tailored to your business:

The Control Blueprint
Stop guessing. Get clear on what matters.

Operating Rhythm
Build momentum that actually sticks.

Embed & Elevate
Make Control hold without you.
Not every business needs software change.
When it’s genuinely required, this is the (selective) fourth lane.
Software Overhaul Oversight
When software change is genuinely required, I make sure it’s done right — without chaos.
I step in as the senior operator: shaping the blueprint, guiding vendor decisions, and overseeing delivery so the rollout supports the way you actually operate. Implementation is executed by your team or specialist partners — with me providing the direction and guardrails.
(If you’re looking for a general project resource or low-cost implementation support, I’m not the right fit. If you want senior direction that creates durable control, we’ll work well together.)
Ready for calmer execution and numbers you can trust?
Ready for calmer execution and numbers you can trust?
Book a 30-minute Control & Cash Clarity Review and we’ll identify where control is leaking — and what a realistic 90-day fix looks like. No pitch during the session.
From insight to control
This work isn’t theoretical — it creates measurable improvements in profit visibility, cash control, and execution.
The Operational Turnaround
From Loss-Making to Tripled Turnover
Challenge: A manufacturing business operating at a chronic loss due to inefficient output and a complete lack of data visibility.
Solution: Defined the operating cadence and cost-control disciplines, then governed the reporting and systems changes needed to support it.
Result: Tripled turnover and doubled factory output capacity.
The Cash Flow Stabiliser
Restored cash control and momentum
Challenge: A multi-entity group facing a liquidity crisis, negative cash flow, and a disastrous legacy system failure
Solution: Installed a cash-control rhythm (decision rules, spending controls, weekly review) and stabilised reporting so leadership could act confidently.
Result: Restored positive cash flow and built a working capital reserve.
The Scaling Architect
Built a resilient finance function
Challenge: The finance function relied on a single individual, creating founder overwhelm and making the business fragile under growth.
Solution: Redesigned the finance operating model and rebuilt the function into a self-sufficient team with clear roles and ownership.
Result: Control held day-to-day without heroics — reducing dependency on the founder and freeing leadership to focus on growth.
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The Systems Architect
Built true profitability visibility to support scale
Challenge: A high-volume e-commerce business flying blind on margins due to 30+ disconnected marketplaces.
Solution: Created “margin truth” by aligning data, workflows and reporting discipline across channels — so decisions were made on reliable unit economics.
Result: Achieved line-level P&L visibility for 50,000+ SKUs.
Are You an Accountant or Consultant?
Are You an Accountant or Consultant?
I support firms who want to de-risk complex client change — providing senior diagnosis, architecture and implementation governance so delivery matches the operating model.

