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Mirv



  • Is your business scalable…
    ​or just surviving growth?


    Clarity in the numbers.

    A rhythm that sticks.

    A business that relies less on you.

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Does this chaos feel familiar?

You’ve built a successful business — but control is slipping. Clarity is patchy, momentum is inconsistent, and the business relies too much on you. Decisions feel heavier than they should.

I support owners in one of two ways:
  • Coaching-led - using a structured roadmap to build direction, profit momentum, and long-term value (Vision, Velocity & Value) — with a cadence that creates durable control.
  • Selective fractional COO advisory - higher-touch support where complex decisions and execution risk are high.

We start by establishing a clear operating rhythm - clear priorities and consistent follow-through. Systems changes only happen where they support the operating model — not as the starting point.

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Loss of control usually shows up in three gaps:

We work through a proven roadmap across Vision, Velocity and Value — moving from alignment and planning, to profit/cash and operations, to KPIs, leadership and building a business that holds value.

The Gap

What it looks like

How we solve it

1. Vision

Clarity & alignment

You’re busy, but not truly aligned. Priorities drift, the team pulls in different directions, and decisions become reactive rather than intentional.

Alignment, strategy and dynamic planning — so priorities are clear and shared.

To solve this, we focus on alignment, strategy and dynamic planning — so priorities are clear and shared.

2. Velocity

Profit & execution pace

You’re working hard, but progress feels slower than it should. Cash and margin aren’t predictable enough, execution stalls, and growth takes too much effort.

Profit & cash discipline, revenue focus and operational execution — so momentum becomes predictable.

At this stage, the focus moves to profit & cash discipline, revenue focus and operational execution — so momentum becomes predictable.

3. Value

Build an asset

The business depends too much on you (or a few key people). Ownership, leadership and management information aren’t strong enough for durable control.

KPIs, leadership and team capability — so the business becomes less dependent on you and more valuable over time.

Finally, we focus on KPIs, leadership and team capability — so the business becomes less dependent on you and more valuable over time.

“We turn operational chaos into predictable control — with clear numbers, clear priorities, and a repeatable rhythm.”

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Expertise Forged in the Seat

I’ve run businesses from the inside. I know what it’s like when growth outpaces control: the numbers don’t feel trustworthy, everything feels urgent, and decisions get made on partial information.

Today I work in two modes:

Coaching-led support
We build a simple operating rhythm: decision-grade numbers, clear priorities, and accountability that doesn’t rely on you pushing every week. I’ll bring frameworks in when they’re useful — mostly to keep things clear and stop us drifting — but the goal is always the same: make the business calmer, more predictable, and less dependent on you.

Selective Fractional COO advisory
I work with a small number of clients in a higher-touch capacity — stepping in as the senior operator on complex decisions (profit/cash control, operational bottlenecks, systems governance, and execution risk) where getting it wrong is expensive.

If you want calm control and momentum that sticks, book a short call and we’ll map what a realistic 90-day shift looks like.

How I work

I provide a clear framework — tailored to your business:

The Control Blueprint


Diagnostics & Strategy
Stop guessing. Get clear on what matters.

Diagnosis, alignment and a clear 90-day plan (with the longer horizon behind it).

This ends with clarity and a roadmap — not a big project.

Operating Rhythm 


Coaching-led Execution

Build momentum that actually sticks.


Coaching-led execution: scorecards, priorities, accountability and structured problem-solving.

This is where momentum becomes predictable and control becomes normal.

Embed & Elevate


KPI & Leadership

Make Control hold without you.


We strengthen KPIs, leadership and team capability so control holds without you.

The goal is durable control: clearer ownership, a stronger team rhythm, and decisions that don’t depend on you.

Selective: Implementation Governance

Sometimes software change is required — but it’s never the starting point.

When the cost of getting it wrong is high, I provide senior architecture and delivery oversight to de-risk the work and ensure it matches the operating model.

Implementation is executed by your team or specialist partners. If you’re looking for a general project resource or low-cost implementation support, I’m not the right fit. If you want senior direction that creates durable control, we’ll work well together.

Ready for calmer execution and numbers you can trust?

Book a 30-minute Control & Cash Clarity Review and we’ll identify where control is leaking — and what a realistic 90-day fix looks like. No pitch during the session.

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From insight to control

This work isn’t theoretical — it creates measurable improvements in profit visibility, cash control, and execution.


The Operational Turnaround

From Loss-Making to Tripled Turnover


Challenge: A manufacturing business operating at a chronic loss due to inefficient output and a complete lack of data visibility.


Solution: Defined the operating cadence and cost-control disciplines, then governed the reporting and systems changes needed to support it.

Tools supported the shift (ERP + Power BI).


Result: Tripled turnover and doubled factory output capacity.


The Cash Flow Stabiliser

Restored cash control and momentum


Challenge: A multi-entity group facing a liquidity crisis, negative cash flow, and a disastrous legacy system failure


Solution: Installed a cash-control rhythm (decision rules, spending controls, weekly review) and stabilised reporting so leadership could act confidently.


Result: Restored positive cash flow and built a working capital reserve.


The Systems Architect

Built true profitability visibility to support scale


Challenge: A high-volume e-commerce business flying blind on margins due to 30+ disconnected marketplaces.


Solution: Created “margin truth” by aligning data, workflows and reporting discipline across channels — so decisions were made on reliable unit economics.


Result: Achieved line-level P&L visibility for 50,000+ SKUs.

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Are You an Accountant or Consultant?

I support firms who want to de-risk complex client change — providing senior diagnosis, architecture and implementation governance so delivery matches the operating model.

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