DSM Business Services Ltd is a business consulting services company based in the United Kingdom. We act as a data controller for the purposes of UK GDPR.

Contact details:
DSM Business Services Ltd
Email: info@mirv.co.uk

2. Data We Collect

We may collect and process the following personal data:

• Identity Data: name, job title, company name.

• Contact Data: email address, phone number, and (where provided) postal address.

• Booking Data: appointment type, date/time, and any notes you provide via online forms.

• Service Data: information relevant to delivering services you request (e.g., business context you share in calls/emails).

• Technical Data: IP address, browser type/version, device information, and basic log data (collected via cookies or site analytics, where enabled).

• Usage Data: information about how you use our website (where analytics is enabled).

We do not intentionally collect special category data (e.g., health, religion). Please avoid sharing sensitive personal data via website forms or booking notes.

3. How We Collect Your Data

We collect your data through:

• Direct interactions: when you contact us, submit a form, or book a call.

• Automated technologies: cookies/analytics tools when you use our website (where enabled).

• Third parties: referrals and publicly available sources such as business websites or professional networks (e.g., LinkedIn), where relevant.

4. Legal Basis for Processing Your Data

We process your data under the following lawful bases:

• Consent: where you opt into marketing communications (if used) or non-essential cookies (where enabled).

• Contractual necessity: to deliver services you request or to take steps at your request before entering a contract.

• Legal obligation: to comply with applicable laws (e.g., accounting/tax).

• Legitimate interests: to respond to enquiries, manage appointments, improve services, and operate our business, provided those interests are not overridden by your rights.

5. How We Use Your Data

We use your personal data to:

• respond to enquiries and communicate with you

• schedule and manage appointments

• deliver services you request

• improve our website and services (via analytics/feedback where enabled)

• comply with legal and regulatory obligations

6. Data Sharing

We may share your personal data with:

• Service providers: trusted third parties who support our operations (e.g., website/booking platform providers).

• Professional advisers: such as accountants or legal advisers, bound by confidentiality.

• Legal authorities: where required by law or to protect our legal rights.

We do not sell or rent your personal data.

7. International Data Transfers

Some service providers may process data outside the UK. Where international transfers occur, we ensure appropriate safeguards are in place (such as adequacy regulations or standard contractual clauses).

8. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected or to comply with legal, accounting, or reporting requirements.

9. Your Rights

Under UK GDPR, you have the following rights:

• Access: request a copy of your personal data

• Rectification: correct inaccurate or incomplete data

• Erasure: request deletion of your data (where applicable)

• Restriction: restrict processing in certain circumstances

• Portability: receive your data in a structured, commonly used format (where applicable)

• Objection: object to processing based on legitimate interests or for direct marketing

• Withdraw consent: where we rely on consent, you may withdraw it at any time

To exercise your rights, contact info@mirv.co.uk

You also have the right to complain to the Information Commissioner’s Office (ICO).

10. Cookies and Tracking

Our website may use cookies to enhance functionality and analyse user activity. Where non-essential cookies are used, we will request consent through a cookie banner (where enabled). You can also manage cookie preferences through your browser settings.

11. Data Security

We implement appropriate security measures to protect your personal data, including access controls and secure systems. However, no method of transmission over the internet is completely secure.

12. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.

Last updated: [15 February 2026]